Importance of Visual Production
for F&B Businesses
Do you know, as per research, watching food visuals can boost the release of a hormone protein in the blood which increases the craving for it? On the other hand, food is also in the list of top ten categories that bring in the highest engagement through video production. Hence, we can justify the reason behind the increase in the usage of videography, photography of packaged perishables, etc. by the food industry. Despite this, the power of visual production has not been harnessed to the fullest as many F&B Businesses are attached to their conventional way of advertising. Advertising using visual production is one of the easiest and fastest ways to attract traffic. This can be justified by the following research:
- As per research, almost every viewers who watch videos on mobiles share them online with others.
- Research indicates an unprecedent increase in food-related content views on YouTube.
- Of all, Millennials are the most engaging ones when it comes to videography advertisements for food.
- Every three out of four food related views belong to the Millennials.
- Most of the millennials opt to try out the foods and restaurants after watching the videography advertisement of the same.
The food and business industry has been thriving using the traditional ways of marketing to now. From luscious pictures in the newspaper to pamphlets, foodies found their way to the best restaurant. Presently, there has been a change to the digital and online world where people look for the restaurants and items online before making a visit to the place or ordering from it. Thus, to make a business pleasing to the customers and boost it with the first glance, effective video marketing is the need. With videography of the restaurant or a high-quality photograph of the packaged perishables, the F&B business can boost sales quicker by marketing it on social media. Some of the benefits are:
- Using the video of food being prepared or photography of the packaged perishables, makes customers build more trust and entices them to try it.
- At present, when a dish or restaurant is recommended by peers, foodies try to look up it on social media before ordering or making a visit.
- Out of all advertising methods, videography is the most engaging. It is the fastest means to connect to a large group of customers as well as bring in more traffic to the business.
- Food is one such item that is not only visually appealing but also marketing content that can be highly expressive. If any video or photography of packaged perishables persuades a customer to try it, that is what refers to effective marketing.
F&B Industry is one such business domain that can grow their business effectively and efficiently through visual advertisement. It should be skillfully targeted towards the needs and expectations of the customers, like offers, exciting and unique dishes, etc. The more appealing the dish appears in the visual advertisement, the more the customers get the urge to try it. Hence, with proper execution, visual advertising can increase the traffic as well as the conversion from visitors to potential customers manifold.